THE CAMPCO LTD,
Varanasi Towers , Mission street , Mangaluru – 575001
Invitation for Quotations from Digital Marketing and Social Media Management Agencies
The CAMPCO Ltd., the leading Multistate Co-Operative invites quotations from reputed and experienced Digital Marketing / Social Media Management agencies for managing its online presence, promotional activities, and e-commerce / Q- commerce.
SCOPE OF WORK:
- Content Strategy & Planning
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- Develop monthly content calendars for both brands, aligning with festivals, product launches, seasonal campaigns, and offline events.( Minimum 20 each promotional social media posts and 2 each shorts videos for Campco Chocolates and Campco Calpa Coconut Oil )
- Propose creative concepts highlighting brand values and unique product benefit
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- Content Creation & Publishing
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- Design creatives, videos, reels, GIFs, promotional materials, and POS (Point-of-Sale) collateral suitable for each target audience.
- Draft engaging captions, hashtags, and promotional copy for posts and offline campaigns.
- Schedule and publish posts consistently across relevant digital platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
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- Community Engagement
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- Monitor comments, messages, and mentions on all brand pages.
- Respond to customer queries and feedback in coordination with the Company team.
- Manage contests, polls, and interactive engagement activities to increase visibility.
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- Promotions & Campaigns (Online & Offline)
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- Plan and execute paid digital advertising campaigns to improve reach and generate leads/sales.
- Suggest influencer tie-ups, collaborations, and digital campaigns for wider reach.
- Support offline marketing initiatives such as:
o Event participation (exhibitions, trade fairs, food festivals).
o In-store branding & display materials.
o Festive promotions, product sampling, and roadshows.
o Experience on creation of mock ups, product design , posters/banner designing.
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- Analytics & Reporting
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- Track post reach, engagement, follower growth, campaign performance, and offline campaign impact.
- Provide monthly reports with insights and recommendations for improvement.
- Measure ROI of campaigns (digital + offline) and suggest budget optimization.
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- Reputation & Brand Management
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- Maintain brand consistency across all communication channels (online & offline).
- Handle negative comments/feedback online and escalate issues wherever required.
- Ensure proactive trend-spotting and competitor monitoring.
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- SEO & Hashtag Optimization
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- Suggest keyword-rich captions and hashtags to improve discoverability.
- Align social media posts with Google search trends for stronger online presence.
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- Archiving & Knowledge Sharing
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- Maintain a digital repository of all creatives, videos, reports, and campaign details for company reference.
- Archive offline campaign designs and results for future benchmarking.
- Share insights from successful campaigns in similar FMCG/food industries.
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- Cross-Platform & Cross-Medium Integration
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- Ensure uniform communication across all platforms (website, e-commerce product pages, YouTube, Instagram, LinkedIn, Facebook).
- Align online campaigns with offline promotions, exhibitions, and festive events.
- Support sales and distribution teams with integrated marketing materials.
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- E-commerce & Quick Commerce Management
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- Independently Create , manage and update product listings on CAMPCO’s Ecommerce website and other leading Ecommerce / Quick Commerce websites like Amazon , Flipkart , Blinkit , Instamart Swiggy etc.
- Optimize product details, images, and descriptions for better visibility and compliance.
- Monitor stock status, reviews, and platform-specific promotions.
- Coordinate with internal teams for timely catalogue updates.
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- Strategic Consultation
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- Provide insights on competitor activities and industry trends.
- Recommend seasonal, festival-specific, and regional marketing campaigns.
- Support the Company in aligning online + offline marketing initiatives with overall business objectives.
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ELIGIBILITY CRITERIA:
Agencies must meet the following minimum requirements:
- Relevant Industry Experience
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- The agency should have proven experience in FMCG and food sector marketing, preferably handling chocolates, confectionery, and cooking oil brands.
- Case studies or client references from similar industries should be submitted for review.
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- Minimum Years of Experience
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- The agency should have at least 5 years of prior experience in digital marketing and brand management.
- Demonstrated expertise in both digital and offline campaigns will be an added advantage.
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- Accessibility & Responsiveness
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- The agency should be easily accessible at their own cost for coordination, queries, and urgent requirements in person.
- Turnaround time for routine deliverables (creatives, posts, reports) should be clearly defined.
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- Budget Suitability
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- The agency should provide cost-effective solutions aligned with company’s marketing budget.
- Pricing proposals must include clear breakdowns for social media management, paid ads, influencer collaborations, e-commerce listings, and offline event support.
- Hidden charges should be avoided, and flexibility for scaling campaigns should be available.
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- Technical & Theme based Creative Capabilities
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- Strong in creative design, content development, video editing, and campaign ideation.
- Skilled in SEO, SEM, paid ads, and e-commerce optimization.
- Ability to manage Campco Ecommerce / Amazon/Flipkart listings and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart).
- Capable of providing offline marketing support (POS materials, event branding, sampling promotions).
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- Reporting & Transparency
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- Must provide monthly performance reports with analytics, ROI measurement, and improvement recommendations.
- Maintain a digital repository of creatives and campaign data for future reference.
- Regular review meetings with Company team for progress tracking.
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- Reputation & Client Servicing
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- Should have a good market reputation with positive client feedback.
- Must be proactive in trend-spotting, crisis management, and quick response to negative feedback or compliance issues.
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Submission Guidelines:
Interested agencies are requested to submit:
- Company Profile with relevant expertise.
- Portfolio & Case Studies of past FMCG/e-commerce work.
- Proposed Strategy Outline for CAMPCO (Coconut Oil and Chocolates – Online / Offline marketing)
- Quotation with detailed cost breakup (Monthly service + other cost)
- References/Testimonials from past or current clients.
- GSTIN certificate of firm to be submitted
Last Date of Submission – 12th October 2025
Submission Method:
Agencies may send their proposals/quotations to:
Email ID: ecommerce@campco.org ,
Contact no for queries – 9035568442
Note : Shortlisted firms / Agencies to be present in person for presentation at Campco Headoffice , Varanasi Towers , Mission street , Mangaluru – 575001